Don't Just Start A Podcast. Build An Outlier.

The editorial engineering behind 1,000+ episodes and a Discovery acquisition. Led by the former Managing Editor of Descript, Ashley Hamer Pritchard.

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Most Branded Content is Just Noise

You have the expertise. You have the microphone.

But you don't have a show.

You have a collection of recorded conversations that are draining your team, missing deadlines, and failing to hold attention. That isn't an asset. It's a liability.

Why Ashley?

Editorial Engineering

I didn't just edit audio. I managed the editorial engine for Descript, the tool that defines modern production. I co-created Curiosity Daily, producing 1,000+ episodes that led to an acquisition by Discovery.

I don't guess at what works. I deploy the exact editorial workflows used by top-tier media companies to turn 'content' into Intellectual Property.

the Outlier Approach

Sonic Identity

We move beyond stock music. We design an audio landscape that signals 'High Status' within the first 30 seconds.

Workflow Architecture

Chaos kills consistency. We implement the 'Outlier Method': a streamlined production pipeline that removes the friction from creation.

Editorial Strategy

Stop rambling. We structure episodes using proven retention frameworks that keep listeners glued until the CTA.

Stop Making Content. Start Building IP.

I take on a limited number of 'Launch' and 'Showrunner' clients per quarter. Let's see if you are ready.

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(Application takes 2 minutes. Honest feedback guaranteed.)

Outlier Content

Designing media assets for the authority economy.

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