The YouTube Strategy for Established Podcasters.

Drawing on the editorial systems that powered 1,000+ episodes and a Discovery acquisition, I help established podcasters pivot to a video-first strategy that builds long-term authority and a searchable presence on YouTube.

Request an Editorial Audit

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The Outlier Approach

Video-First Translation

Many creators think their show doesn't work on video. We prove them wrong by translating what makes your audio show work into a visual framework that respects the medium. Whether you're using professional cameras, Zoom footage, or no camera at all, we apply the retention frameworks that turn your rich audio into searchable, high-status video assets.

The Editorial Engine

Video can feel like an impossible addition to an already busy schedule. Most teams have the expertise but lack the internal bandwidth to produce video consistently. We build you a customized production pipeline that allows your team to handle the complexities of video—from Zoom footage to YouTube packaging—without having to reinvent the wheel.

Strategic Packaging

YouTube success happens before a viewer ever clicks. We move beyond just uploading a file; we focus on the strategic packaging—titles, thumbnails, and the first 30 seconds—that signals authority and hooks listeners until the CTA. We take the expertise you already have and ensure it actually gets discovered.

The Founder:
Ashley Hamer Pritchard

I don’t just consult on podcasts; I build media assets that move the needle. My approach is rooted in the editorial engineering I developed while co-creating Curiosity Daily, where I wrote, edited, and hosted over 1,000 daily episodes—a journey that culminated in an acquisition by Discovery.

As the former Managing Editor of Descript, I was at the center of the tool that defines modern video-first production. I’ve proven these strategies work in the real world: by applying this method to my personal YouTube channel, I scaled to 10,000 followers in just one year. Today, I help established creators and founders stop making "content" and start building high-status platforms they truly own.

Is Your Podcast Ready for the YouTube Transition?

I take on a limited number of "Launch" and "Showrunner" clients each quarter. Apply for a Media Audit to see if your current production can be engineered for video-first growth.